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- W4231640905 abstract "Markets are where media function. They also provide the foundation of economic analyses, providing the context and mechanisms for explaining and predicting media and audience behaviors. Economists define markets broadly as any context in which goods and services are offered and purchased. Markets are thus defined by a set of goods or services, the set of firms and individuals that offer them for trade (supply), and the set of firms and individuals that seek to acquire them (demand or, in media terms, audiences). The context of markets includes their scope (reach) and a variety of structural features, including the particular attributes of media technologies and organizations, their products, and their distribution systems. Law and policy often have a role in defining markets, by influencing or even defining some of those structural features and costs." @default.
- W4231640905 created "2022-05-12" @default.
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- W4231640905 date "2015-12-01" @default.
- W4231640905 modified "2023-10-14" @default.
- W4231640905 title "Markets of the Media" @default.
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- W4231640905 doi "https://doi.org/10.1002/9781405186407.wbiecm011.pub2" @default.
- W4231640905 hasPublicationYear "2015" @default.
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