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- W4231713688 abstract "The paper describes the development, purification, and validation of a reliable self-report scale designed to measure the Desire for Visual Aesthetics (DVA) in the store environment. Despite the increasing amount of research on aesthetics, there is no guidance available to businesses to measure their customers' desire for visually aesthetic environments, or for environments with better or improved design. After all, an individual's aesthetic sensitivity is affected by his or her artistic judgment, which may differ from one person to the other.This research conceptualizes and develops a multi-item scale that measures an individual's level of desire for aesthetics in the store environment. Such a scale will have the potential to aid retailers to recognize possible improvement opportunities in store aesthetics and be able to position themselves according to the minds of the target market." @default.
- W4231713688 created "2022-05-12" @default.
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- W4231713688 date "2014-10-08" @default.
- W4231713688 modified "2023-09-23" @default.
- W4231713688 title "Desire for Visual Aesthetics (DVA) in the Store Environment: Concept and Measurement" @default.
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- W4231713688 doi "https://doi.org/10.1007/978-3-319-11761-4_4" @default.
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