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- W4233123907 abstract "Abstract Myth is an “exotic” presence in media and communication studies. The belief that online, modern societies hold nonmodern aspects and interpret the world through myths has led to studies devoted to its presence. Moreover, such studies have mainly justified themselves by identifying some cultural mediating forms that would explain the “un‐normality” of the presence of myth in modernity. These mythical constructs have been identified in popular culture, as relics of some archaic mentalities (the transformation of stars into cult objects, for example), or in advertising (as a background to invoked archetypes). In news media, studies have approached myth as a sort of “shadow text” that gives meaning to atypical forms of news stories. The presence of myths in media and communication studies has been supported through an appeal to archetypal, functionalist, and cognitive paradigms." @default.
- W4233123907 created "2022-05-12" @default.
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- W4233123907 date "2016-10-23" @default.
- W4233123907 modified "2023-09-26" @default.
- W4233123907 title "Myth" @default.
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- W4233123907 doi "https://doi.org/10.1002/9781118766804.wbiect154" @default.
- W4233123907 hasPublicationYear "2016" @default.
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