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• W4234105942 abstract "Editors’ Note Jehan Sparks, Gretchen Chapman, Thomas D’Aunno, Jason Doctor, George Loewenstein, and Mitesh Patel In this spotlight issue of Behavioral Science & Policy, we present a broad set of articles in which behavioral science insights are used to confront myriad issues created by the COVID-19 crisis. The pandemic has upended some of the most stable features of modern life—from social interactions with friends, to working in an office, to business transactions, to everyday rituals—which now cannot be undertaken without first donning a face mask. Decisionmakers in governments and organizations at all levels and individual citizens have had to adapt to the challenges presented by the pandemic’s new normal. In March 2020, Behavioral Science & Policy issued a call for abstracts, asking for articles that would apply behavioral science to the public health and economic challenges posed by the pandemic. Our reviewers assessed well over 100 submissions and scrutinized articles in a streamlined peer-review process organized by Jehan Sparks (University of California, Los Angeles). Manuscripts were guest-edited by Gretchen Chapman (Carnegie Mellon University), Thomas D’Aunno (New York University), Jason Doctor (University of Southern California), George Loewenstein (Carnegie Mellon University), and Mitesh Patel (University of Pennsylvania), with assistance from Behavioral Science & Policy founding co-editor Craig Fox. The articles were written by authors from a number of countries and tackle a variety of complex topics, including how to produce effective health messages, ways to increase preventive behaviors, actions organizations can take, the pandemic’s effects on different social groups, mental health effects, and the importance of learning from the experiences of others. By addressing the multifaceted nature of the pandemic and amplifying diverse perspectives, this spotlight issue can help decisionmakers respond effectively to the current crisis, adapt as it evolves, and chart a way forward. Four articles explore how policymakers can more effectively communicate health messages about COVID-19 to the public. Tyler Davis, Mark LaCour, Micah Goldwater, Brent Hughes, Molly E. Ireland, Darrell A. Worthy, Nick Gaylord, and Jason Van Allen apply insights from research on inductive reasoning to provide advice on crafting effective public health communications. The authors show that the way public health officials communicate about a disease’s origin—for example, saying that it originates in an exotic species as opposed to a more common species—can affect how members of the public generalize from the information to assess the risks of contracting the disease from various animals. Understanding how people use inductive reasoning to draw conclusions about health risks represents a creative application of cognitive and behavioral science that can generate actionable policy solutions in response to the current crisis. William Ryan and Ellen Evers present four studies suggesting that public communications involving graphs about COVID-19 should use linear scales whenever possible. Compared with viewing logarithmic graphs, viewing linear graphs leads people to express more support for policy interventions, report more intention to engage in protective behaviors, and make more accurate predictions of COVID-19’s spread. Jiaqian Wang and Angela Y. Lee report on their investigation into the persuasiveness of “stay healthy” (that is, health-promotion) messages versus “keep safe” (that is, disease-prevention) messages that encourage people to adopt social distancing measures. Drawing on regulatory fit theory, Wang and Lee show that the intention to social distance is maximized by messages that combine a health-promotion goal with an emphasis on benefits to the individual or combine a disease-prevention goal with an emphasis on benefits to a broad group of people, such as Americans. [End Page iii] Eugene Chan presents evidence that health announcements communicated in a low voice pitch are more persuasive than those delivered in a high pitch. In an experiment using a student sample from Australia, Chan found that health messages delivered in a low pitch increased participants’ sense of power and perceived behavioral control, which ultimately increased their likelihood of using hand sanitizer. A second set of articles focuses on how to encourage behaviors meant to prevent the spread of COVID-19—especially social distancing and mask wearing—using means beyond health messaging and communication. Stephen B. Broomell, Gretchen B. Chapman, and Julie S. Downs report that whether people practice social..." @default.
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• W4234105942 date "2020-01-01" @default.
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• W4234105942 title "Editors’ Note" @default.
• W4234105942 doi "https://doi.org/10.1353/bsp.2020.0009" @default.
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