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- W4234163531 abstract "The article deals with the application of designer tools to create the visual identity of a line of creative products. The logo, typography and color palette were defined for the composition of the elements that showed the personality of the brand to its customers. A systematic method was followed in the execution of the project, starting with the application of a briefing, and then the following steps were carried out: brainstorming, definition of elements, graphic editing and testing of possibilities. The result was a visual identity with sophisticated design outlining the idea of sophistication in the public eye." @default.
- W4234163531 created "2022-05-12" @default.
- W4234163531 date "2020-05-30" @default.
- W4234163531 modified "2023-09-23" @default.
- W4234163531 title "Defining and highlighting the best qualities of a brand through its visual identity" @default.
- W4234163531 doi "https://doi.org/10.37118/ijdr.18990.05.2020" @default.
- W4234163531 hasPublicationYear "2020" @default.
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