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- W4234619020 abstract "Traditionally, research into the effects of television has assumed that children are passive recipients on whom television has a powerful influence. Since the mid‐1970s, however, media effects research has increasingly recognized the child viewer as an active and motivated explorer, rather than a passive receiver (→ Media Effects; Media Effects, History of). Recent research suggests that children are critical evaluators of what they see in the media. Even very young children have been shown to actively screen media offerings for attractiveness and understandability and make an effort to interpret television images in their own terms (→ Audience; Audience Segmentation; Media Use by Children; Media Use across the Life‐Span)." @default.
- W4234619020 created "2022-05-12" @default.
- W4234619020 creator A5080323873 @default.
- W4234619020 date "2008-06-05" @default.
- W4234619020 modified "2023-10-14" @default.
- W4234619020 title "Media Use and Child Development" @default.
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- W4234619020 doi "https://doi.org/10.1002/9781405186407.wbiecm052" @default.
- W4234619020 hasPublicationYear "2008" @default.
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