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- W4235042989 abstract "Social media advertising campaigns get all the attention—but it’s the behind-the-scenes operations management of your program that will really set you up for success. This field is a complex intersection point of technology, marketing, and customer relations management, or CRM. Making a positive impact requires financial and personnel resources, planning, and crisp execution." @default.
- W4235042989 created "2022-05-12" @default.
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- W4235042989 date "2012-12-07" @default.
- W4235042989 modified "2023-09-26" @default.
- W4235042989 title "Operations" @default.
- W4235042989 doi "https://doi.org/10.1007/978-1-4302-4408-0_7" @default.
- W4235042989 hasPublicationYear "2012" @default.
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