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- W4235080212 abstract "In Chapter 1, we have established the importance of adhering to ethical norms in research, especially when dealing with children both as research subjects and consumers, since we do not want them to be exploited. In this chapter and the next, we will shift gear to comprehend consumer perception on future anticipation. This is essential in order to develop a better understanding about customer's potential needs and wants in the future, thus enabling marketers to stay ahead of competitors. Specifically, this chapter will attempt to present the relationship between brand association and future anticipation to develop brand loyalty. Since future anticipation is a complex concept, this chapter will use adults as research subjects. However, the findings should still be relevant to comprehend children's future anticipation and develop brand loyalty in the long run as they grow up and get exposed to a lot of different advertorial messages." @default.
- W4235080212 created "2022-05-12" @default.
- W4235080212 date "2016-08-30" @default.
- W4235080212 modified "2023-09-27" @default.
- W4235080212 title "What If the Future Never Comes?" @default.
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- W4235080212 doi "https://doi.org/10.4018/978-1-5225-0993-6.ch002" @default.
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