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- W4235220596 abstract "Discourse is central to corporate life and involves both internal and external stakeholders. Text and talk not only accompany corporate activity, but often effectively constitute it. Moreover, discourse is implicated in constructing identity and power at the level of the individual employee, within teams and departments, and at the level of the corporation as a whole. Key domains of study include narratives, conversation, and metaphor. The difficulties involved in studying corporate discourse center around access to confidential data, bias toward written genres, and managing tensions between scholars' and practitioners' interests. Some of the challenges to be met in the future are finding effective ways to explore the multimodal nature of discourse data, addressing the Anglo‐American bias of both theories and empirical evidence, linking microevidence to macrointerpretations, and overcoming scholars' reluctance to collaborate across disciplines and to engage in productive dialogue with practitioner communities." @default.
- W4235220596 created "2022-05-12" @default.
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- W4235220596 date "2015-04-27" @default.
- W4235220596 modified "2023-10-14" @default.
- W4235220596 title "Corporate Discourse" @default.
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- W4235220596 doi "https://doi.org/10.1002/9781118611463.wbielsi133" @default.
- W4235220596 hasPublicationYear "2015" @default.
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