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- W4235351716 abstract "ABSTRACT Motivated by firms' increasing use of new media technology for investor communications, we investigate how alignment between company image and communication platform affects investor judgment and decision making. In our first experiment, we demonstrate that investors expect alignment between firm image and the perception of the new media communication platform managers choose for investor relations. In a second experiment, we examine how this alignment affects investor judgment and decision making. We predict and find that greater platform-image alignment leads investors to experience subjective ease of processing, but does not change investment amounts. Additionally, we demonstrate an approach to conducting an explicit test of a null hypothesis by evaluating the convergence of null hypothesis significance testing (NHST) and Bayesian methods. Our findings have implications for researchers, firms, and investors, and add to a growing literature on new media disclosure." @default.
- W4235351716 created "2022-05-12" @default.
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- W4235351716 date "2021-04-21" @default.
- W4235351716 modified "2023-10-13" @default.
- W4235351716 title "The Effects of Company Image and Communication Platform Alignment on Investor Information Processing" @default.
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- W4235351716 doi "https://doi.org/10.2308/jfr-2017-0036" @default.
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