Matches in SemOpenAlex for { <https://semopenalex.org/work/W4235374371> ?p ?o ?g. }
- W4235374371 endingPage "109467052093369" @default.
- W4235374371 startingPage "109467052093369" @default.
- W4235374371 abstract "Customer discounts continue to be one of the most central promotional tools. While discounts effectively serve important corporate objectives, they may also exhibit additional unanticipated effects on internal stakeholders involved in the value creation process. This research examines the impact of customer discounts on frontline service employees. One experimental study and two field investigations are presented. The findings underline that customer discounts made salient by their redemption, frequency, and depth (i.e., magnitude) reduce frontline employees’ experienced task significance as well as their perceived appreciation by the firm. Discounts also exert destructive indirect effects on frontline employees’ workplace responses including their intrinsic motivation, ambivalent identification, and turnover intentions as mediated by task significance and appreciation. These indirect effects are for the most part driven by perceived appreciation, serving as a key mechanism in employees’ cognitive processing of customer discounts. The present findings provide first evidence that customer discounts can provoke undesired effects upon firms’ service workforce in tandem with fulfilling promotional objectives and stimulate the need for a better coordination between firms’ service and promotional activities." @default.
- W4235374371 created "2022-05-12" @default.
- W4235374371 creator A5053178500 @default.
- W4235374371 creator A5069322953 @default.
- W4235374371 date "2020-06-17" @default.
- W4235374371 modified "2023-09-24" @default.
- W4235374371 title "Do Customer Discounts Affect Frontline Employees?" @default.
- W4235374371 cites W1565982221 @default.
- W4235374371 cites W1984670080 @default.
- W4235374371 cites W1986352668 @default.
- W4235374371 cites W1990609390 @default.
- W4235374371 cites W1992741412 @default.
- W4235374371 cites W2011610487 @default.
- W4235374371 cites W2014397989 @default.
- W4235374371 cites W2026136291 @default.
- W4235374371 cites W2041977679 @default.
- W4235374371 cites W2045357062 @default.
- W4235374371 cites W2068367937 @default.
- W4235374371 cites W2077439344 @default.
- W4235374371 cites W2078157249 @default.
- W4235374371 cites W2078854905 @default.
- W4235374371 cites W2085479960 @default.
- W4235374371 cites W2098670744 @default.
- W4235374371 cites W2106445101 @default.
- W4235374371 cites W2109494455 @default.
- W4235374371 cites W2112352537 @default.
- W4235374371 cites W2116947996 @default.
- W4235374371 cites W2122281343 @default.
- W4235374371 cites W2122379485 @default.
- W4235374371 cites W2123989818 @default.
- W4235374371 cites W2134912550 @default.
- W4235374371 cites W2140790497 @default.
- W4235374371 cites W2144579372 @default.
- W4235374371 cites W2146006411 @default.
- W4235374371 cites W2151820962 @default.
- W4235374371 cites W2153355865 @default.
- W4235374371 cites W2157478180 @default.
- W4235374371 cites W2162915529 @default.
- W4235374371 cites W2165144879 @default.
- W4235374371 cites W2170319631 @default.
- W4235374371 cites W2178569541 @default.
- W4235374371 cites W2230273677 @default.
- W4235374371 cites W2312862545 @default.
- W4235374371 cites W2335180684 @default.
- W4235374371 cites W2342137125 @default.
- W4235374371 cites W2346823171 @default.
- W4235374371 cites W2471811224 @default.
- W4235374371 cites W2557692464 @default.
- W4235374371 cites W2560380401 @default.
- W4235374371 cites W2599446660 @default.
- W4235374371 cites W2604267132 @default.
- W4235374371 cites W2737270551 @default.
- W4235374371 cites W2767423872 @default.
- W4235374371 cites W2773381736 @default.
- W4235374371 cites W2782731172 @default.
- W4235374371 cites W2786975500 @default.
- W4235374371 cites W2793560204 @default.
- W4235374371 cites W2900819345 @default.
- W4235374371 cites W2902999784 @default.
- W4235374371 cites W2912879736 @default.
- W4235374371 cites W2980739317 @default.
- W4235374371 cites W30449897 @default.
- W4235374371 cites W3080706485 @default.
- W4235374371 cites W3121136350 @default.
- W4235374371 cites W3123020128 @default.
- W4235374371 cites W3123790146 @default.
- W4235374371 cites W3124537122 @default.
- W4235374371 cites W3124658416 @default.
- W4235374371 cites W3125106316 @default.
- W4235374371 cites W3125981585 @default.
- W4235374371 cites W4229605726 @default.
- W4235374371 cites W4239439007 @default.
- W4235374371 cites W4298091299 @default.
- W4235374371 doi "https://doi.org/10.1177/1094670520933694" @default.
- W4235374371 hasPublicationYear "2020" @default.
- W4235374371 type Work @default.
- W4235374371 citedByCount "3" @default.
- W4235374371 countsByYear W42353743712020 @default.
- W4235374371 countsByYear W42353743712022 @default.
- W4235374371 countsByYear W42353743712023 @default.
- W4235374371 crossrefType "journal-article" @default.
- W4235374371 hasAuthorship W4235374371A5053178500 @default.
- W4235374371 hasAuthorship W4235374371A5069322953 @default.
- W4235374371 hasBestOaLocation W42353743711 @default.
- W4235374371 hasConcept C101276457 @default.
- W4235374371 hasConcept C116834253 @default.
- W4235374371 hasConcept C140781008 @default.
- W4235374371 hasConcept C144133560 @default.
- W4235374371 hasConcept C15744967 @default.
- W4235374371 hasConcept C162324750 @default.
- W4235374371 hasConcept C162853370 @default.
- W4235374371 hasConcept C191511416 @default.
- W4235374371 hasConcept C2776035688 @default.
- W4235374371 hasConcept C2778139618 @default.
- W4235374371 hasConcept C2780378061 @default.
- W4235374371 hasConcept C46312422 @default.
- W4235374371 hasConcept C50522688 @default.
- W4235374371 hasConcept C59822182 @default.