Matches in SemOpenAlex for { <https://semopenalex.org/work/W4235994911> ?p ?o ?g. }
Showing items 1 to 71 of
71
with 100 items per page.
- W4235994911 abstract "The popular Japanese anime Tiger & Bunny has become a topic of discussion in media reports because of its eye-catching product placement approach. This paper is a case study on this superhero anime in order to demonstrate that the convergence in media is a process both top-down corporate-driven and bottom-up consumer-driven. The unique feature of this anime is the integration of product placement with the story itself. The sponsors in real life place their product logos onto the hero suits of the superheroes in the anime, whom are celebrity superheroes of a reality TV show in the story universe. Therefore, in the story world of this anime, characters are dealing with a highly commercialized media convergence themselves.This research illustrates the change in audience attitude and their reflections on such commercialization within and outside of the story world. The data unfolds the changing relationship between audience and producers and the influence of participatory culture on the media production, especially in the realm of audience's sense making towards the product placement within the show." @default.
- W4235994911 created "2022-05-12" @default.
- W4235994911 creator A5022520046 @default.
- W4235994911 date "2018-07-17" @default.
- W4235994911 modified "2023-10-16" @default.
- W4235994911 title "Producers, Sponsors and Fans of Tiger & Bunny: A Case Study of the Flow of Media Content in Convergence Culture" @default.
- W4235994911 doi "https://doi.org/10.31235/osf.io/knsug" @default.
- W4235994911 hasPublicationYear "2018" @default.
- W4235994911 type Work @default.
- W4235994911 citedByCount "1" @default.
- W4235994911 countsByYear W42359949112021 @default.
- W4235994911 crossrefType "posted-content" @default.
- W4235994911 hasAuthorship W4235994911A5022520046 @default.
- W4235994911 hasBestOaLocation W42359949112 @default.
- W4235994911 hasConcept C111919701 @default.
- W4235994911 hasConcept C112698675 @default.
- W4235994911 hasConcept C118130439 @default.
- W4235994911 hasConcept C118916094 @default.
- W4235994911 hasConcept C142362112 @default.
- W4235994911 hasConcept C144024400 @default.
- W4235994911 hasConcept C144133560 @default.
- W4235994911 hasConcept C150506046 @default.
- W4235994911 hasConcept C154945302 @default.
- W4235994911 hasConcept C162324750 @default.
- W4235994911 hasConcept C162853370 @default.
- W4235994911 hasConcept C2524010 @default.
- W4235994911 hasConcept C2777303404 @default.
- W4235994911 hasConcept C2780625559 @default.
- W4235994911 hasConcept C29595303 @default.
- W4235994911 hasConcept C33923547 @default.
- W4235994911 hasConcept C41008148 @default.
- W4235994911 hasConcept C50522688 @default.
- W4235994911 hasConcept C76155785 @default.
- W4235994911 hasConcept C90673727 @default.
- W4235994911 hasConceptScore W4235994911C111919701 @default.
- W4235994911 hasConceptScore W4235994911C112698675 @default.
- W4235994911 hasConceptScore W4235994911C118130439 @default.
- W4235994911 hasConceptScore W4235994911C118916094 @default.
- W4235994911 hasConceptScore W4235994911C142362112 @default.
- W4235994911 hasConceptScore W4235994911C144024400 @default.
- W4235994911 hasConceptScore W4235994911C144133560 @default.
- W4235994911 hasConceptScore W4235994911C150506046 @default.
- W4235994911 hasConceptScore W4235994911C154945302 @default.
- W4235994911 hasConceptScore W4235994911C162324750 @default.
- W4235994911 hasConceptScore W4235994911C162853370 @default.
- W4235994911 hasConceptScore W4235994911C2524010 @default.
- W4235994911 hasConceptScore W4235994911C2777303404 @default.
- W4235994911 hasConceptScore W4235994911C2780625559 @default.
- W4235994911 hasConceptScore W4235994911C29595303 @default.
- W4235994911 hasConceptScore W4235994911C33923547 @default.
- W4235994911 hasConceptScore W4235994911C41008148 @default.
- W4235994911 hasConceptScore W4235994911C50522688 @default.
- W4235994911 hasConceptScore W4235994911C76155785 @default.
- W4235994911 hasConceptScore W4235994911C90673727 @default.
- W4235994911 hasLocation W42359949111 @default.
- W4235994911 hasLocation W42359949112 @default.
- W4235994911 hasOpenAccess W4235994911 @default.
- W4235994911 hasPrimaryLocation W42359949111 @default.
- W4235994911 hasRelatedWork W125201149 @default.
- W4235994911 hasRelatedWork W1546548936 @default.
- W4235994911 hasRelatedWork W1584582777 @default.
- W4235994911 hasRelatedWork W1593955161 @default.
- W4235994911 hasRelatedWork W198743306 @default.
- W4235994911 hasRelatedWork W2107429216 @default.
- W4235994911 hasRelatedWork W2327119571 @default.
- W4235994911 hasRelatedWork W2977639262 @default.
- W4235994911 hasRelatedWork W4235994911 @default.
- W4235994911 hasRelatedWork W894630158 @default.
- W4235994911 isParatext "false" @default.
- W4235994911 isRetracted "false" @default.
- W4235994911 workType "article" @default.