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- W4236000938 abstract "In the media world we are awash with statistics. We love the sanctuary of data. It’s safe. It’s predictable. But does it tell us anything new? Demographics, psychographics, and audience figures distract from the importance of personalizing marketing. Communication should be about focusing on people rather than consumers. People are individuals, new moms, an office worker on her lunch hour, or a young family buying their first new car. They’re not a number on a spreadsheet." @default.
- W4236000938 created "2022-05-12" @default.
- W4236000938 date "2014-10-17" @default.
- W4236000938 modified "2023-10-04" @default.
- W4236000938 title "Insight over Analysis" @default.
- W4236000938 doi "https://doi.org/10.1057/9781137447715.0009" @default.
- W4236000938 hasPublicationYear "2014" @default.
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