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- W4236064124 abstract "With the rapid development of E-commerce, more and more E-commerce enterprises attach great importance to customer experience, and B2C E-commerce enterprises make no exception. The good customer experience can promote customers' perception of the service level of B2C E-commerce enterprises. Based on previous research literature, the research elaborates effect factors of customer experience of B2C E-commerce enterprises, such as website usefulness, website ease of use, transaction costs, customer involvement and Internet word of mouth; establishes the model of customer experience of B2C E-commerce enterprises based on the technology acceptance model and points out the directions for future research." @default.
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- W4236064124 date "2018-01-01" @default.
- W4236064124 modified "2023-09-25" @default.
- W4236064124 title "Models of Customer Experience for B2C E-Commerce Enterprises" @default.
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- W4236064124 doi "https://doi.org/10.4018/978-1-5225-2599-8.ch019" @default.
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