Matches in SemOpenAlex for { <https://semopenalex.org/work/W4236123924> ?p ?o ?g. }
Showing items 1 to 96 of
96
with 100 items per page.
- W4236123924 endingPage "1048" @default.
- W4236123924 startingPage "1033" @default.
- W4236123924 abstract "This chapter sets out strategic implications for emerging city brand stakeholders wishing to leverage sport. Sport is already acknowledged as having a significant impact for city brands, particularly through the hosting of sport events, as a means of creating global awareness, improved image and differentiation. However, there has been little examination of the contribution of sport more broadly and especially within an emerging African city context. This chapter identifies the major challenges facing city brands and proposes how sport may provide solutions. It reveals the findings of an empirical study that assessed the strategic value of sport to the Cape Town city brand. The qualitative study featured semi-structured, in-depth interviews (n=12), conducted with definitive stakeholders. The chapter identifies the contribution of sport as a competitive differentiator for a city brand. It further reveals the contribution of the different sport elements to this brand benefit, namely: sport events and facilities (that can be used to showcase a city brand); teams/ franchises and personalities (that act as brand ambassadors for a city and contribute to the city brand identity); and sponsors and sport brands (that can be viewed as brand partners as they play a crucial role of supporting and enabling sport through their investment)." @default.
- W4236123924 created "2022-05-12" @default.
- W4236123924 creator A5020945780 @default.
- W4236123924 creator A5077151226 @default.
- W4236123924 date "2017-01-06" @default.
- W4236123924 modified "2023-10-17" @default.
- W4236123924 title "Leveraging Sport to Build City Brands" @default.
- W4236123924 cites W162120543 @default.
- W4236123924 cites W1967927988 @default.
- W4236123924 cites W1969279776 @default.
- W4236123924 cites W1969388806 @default.
- W4236123924 cites W2001093951 @default.
- W4236123924 cites W201646195 @default.
- W4236123924 cites W2020030118 @default.
- W4236123924 cites W2021038947 @default.
- W4236123924 cites W2027434892 @default.
- W4236123924 cites W2033772363 @default.
- W4236123924 cites W2038195953 @default.
- W4236123924 cites W2056926707 @default.
- W4236123924 cites W2058877485 @default.
- W4236123924 cites W2072800432 @default.
- W4236123924 cites W2075771203 @default.
- W4236123924 cites W2081712500 @default.
- W4236123924 cites W2090972674 @default.
- W4236123924 cites W2103696002 @default.
- W4236123924 cites W2902007969 @default.
- W4236123924 cites W2903032331 @default.
- W4236123924 cites W2945055098 @default.
- W4236123924 doi "https://doi.org/10.4018/978-1-5225-1793-1.ch047" @default.
- W4236123924 hasPublicationYear "2017" @default.
- W4236123924 type Work @default.
- W4236123924 citedByCount "1" @default.
- W4236123924 countsByYear W42361239242022 @default.
- W4236123924 crossrefType "book-chapter" @default.
- W4236123924 hasAuthorship W4236123924A5020945780 @default.
- W4236123924 hasAuthorship W4236123924A5077151226 @default.
- W4236123924 hasConcept C112698675 @default.
- W4236123924 hasConcept C119857082 @default.
- W4236123924 hasConcept C136006765 @default.
- W4236123924 hasConcept C144133560 @default.
- W4236123924 hasConcept C153083717 @default.
- W4236123924 hasConcept C162853370 @default.
- W4236123924 hasConcept C166957645 @default.
- W4236123924 hasConcept C17744445 @default.
- W4236123924 hasConcept C18918823 @default.
- W4236123924 hasConcept C192975520 @default.
- W4236123924 hasConcept C199539241 @default.
- W4236123924 hasConcept C205649164 @default.
- W4236123924 hasConcept C205971072 @default.
- W4236123924 hasConcept C2776257305 @default.
- W4236123924 hasConcept C2779343474 @default.
- W4236123924 hasConcept C39549134 @default.
- W4236123924 hasConcept C41008148 @default.
- W4236123924 hasConcept C545824763 @default.
- W4236123924 hasConcept C54649085 @default.
- W4236123924 hasConcept C57375061 @default.
- W4236123924 hasConcept C75148888 @default.
- W4236123924 hasConceptScore W4236123924C112698675 @default.
- W4236123924 hasConceptScore W4236123924C119857082 @default.
- W4236123924 hasConceptScore W4236123924C136006765 @default.
- W4236123924 hasConceptScore W4236123924C144133560 @default.
- W4236123924 hasConceptScore W4236123924C153083717 @default.
- W4236123924 hasConceptScore W4236123924C162853370 @default.
- W4236123924 hasConceptScore W4236123924C166957645 @default.
- W4236123924 hasConceptScore W4236123924C17744445 @default.
- W4236123924 hasConceptScore W4236123924C18918823 @default.
- W4236123924 hasConceptScore W4236123924C192975520 @default.
- W4236123924 hasConceptScore W4236123924C199539241 @default.
- W4236123924 hasConceptScore W4236123924C205649164 @default.
- W4236123924 hasConceptScore W4236123924C205971072 @default.
- W4236123924 hasConceptScore W4236123924C2776257305 @default.
- W4236123924 hasConceptScore W4236123924C2779343474 @default.
- W4236123924 hasConceptScore W4236123924C39549134 @default.
- W4236123924 hasConceptScore W4236123924C41008148 @default.
- W4236123924 hasConceptScore W4236123924C545824763 @default.
- W4236123924 hasConceptScore W4236123924C54649085 @default.
- W4236123924 hasConceptScore W4236123924C57375061 @default.
- W4236123924 hasConceptScore W4236123924C75148888 @default.
- W4236123924 hasLocation W42361239241 @default.
- W4236123924 hasOpenAccess W4236123924 @default.
- W4236123924 hasPrimaryLocation W42361239241 @default.
- W4236123924 hasRelatedWork W1134231 @default.
- W4236123924 hasRelatedWork W1192620 @default.
- W4236123924 hasRelatedWork W1426702 @default.
- W4236123924 hasRelatedWork W27030012 @default.
- W4236123924 hasRelatedWork W27131401 @default.
- W4236123924 hasRelatedWork W34884682 @default.
- W4236123924 hasRelatedWork W35741585 @default.
- W4236123924 hasRelatedWork W37758418 @default.
- W4236123924 hasRelatedWork W396784 @default.
- W4236123924 hasRelatedWork W13651174 @default.
- W4236123924 isParatext "false" @default.
- W4236123924 isRetracted "false" @default.
- W4236123924 workType "book-chapter" @default.