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- W4236635181 abstract "Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival." @default.
- W4236635181 created "2022-05-12" @default.
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- W4236635181 date "2014-09-19" @default.
- W4236635181 modified "2023-09-28" @default.
- W4236635181 title "Marketing (RLE Marketing)" @default.
- W4236635181 doi "https://doi.org/10.4324/9781315759067" @default.
- W4236635181 hasPublicationYear "2014" @default.
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