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- W4236933703 abstract "Global news agencies provide local news organizations with ready-made news that is often adapted for the target audience rather than translated. The aim of the present study is to explore whether news adaptation by the Serbian media is motivated by the need to abide by the political affiliation of the government in order to ensure survival. The study compares headlines and leads from 357 news articles published by Reuters and their respective translations in online newspapers in Serbian, focusing on the discursive strategy of argumentation and the identification of the topoi of authority, burden, reality, threat and urgency. Besides confirming that news translation in the Serbian media relies on adaptation to disseminate international news content, the analysis shows that many Serbian news outlets tend to adapt news in order to confirm their political affiliation to the government, even when the news does not relate directly to the Serbian context. The research also demonstrates that the study of discursive strategies may be applied not only to the analysis of news texts in a given language, but also to the processes involved in translating and adapting news for a different readership." @default.
- W4236933703 created "2022-05-12" @default.
- W4236933703 creator A5056560146 @default.
- W4236933703 date "2021-04-16" @default.
- W4236933703 modified "2023-10-17" @default.
- W4236933703 title "Translation in Serbian media discourse: the discursive strategy of argumentation as an adaptation technique" @default.
- W4236933703 doi "https://doi.org/10.4324/9781003109990-9" @default.
- W4236933703 hasPublicationYear "2021" @default.
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