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- W4237632112 abstract "Holidaymaking is chiefly viewed as taking flight from urban areas, and the town is therefore a forgotten place in the history of holiday and travel advertising. Yet for the GWR it was essential to induce as many people as possible into these areas, regardless of the popular perception. But this was not a straightforward picturing process; the company considered how to distil all that large cities had to offer into representational photographs. The chapter shows how the GWR engaged with contemporary questions about whether to present cities as modern, bustling places, or the cradles of British history, and how it managed the interests of domestic and foreign customers. Medcalf also questions the suitability of photography to thoroughly advocate the towns, and stresses the importance to the railways of an integrated advertising approach." @default.
- W4237632112 created "2022-05-12" @default.
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- W4237632112 date "2018-01-01" @default.
- W4237632112 modified "2023-09-23" @default.
- W4237632112 title "Around Town" @default.
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- W4237632112 doi "https://doi.org/10.1007/978-3-319-70857-7_5" @default.
- W4237632112 hasPublicationYear "2018" @default.
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