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- W4237772672 abstract "The objective of this article is to investigate and identify drivers to compete in the industry of plastics through the application of the methodology of Competitive Intelligence. This article provides a practical case of the Competitive Intelligence Methodology applied to the Thermoplastics Elastomers Industry, specifically within the Styrenic Block Copolymers category. The output of the research is a solution for a Mexican Company to support their decision-making process." @default.
- W4237772672 created "2022-05-12" @default.
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- W4237772672 date "2013-12-30" @default.
- W4237772672 modified "2023-09-26" @default.
- W4237772672 title "Applying Competitive Intelligence: The Case of Thermoplastics Elastomers" @default.
- W4237772672 doi "https://doi.org/10.37380/jisib.v3i3.75" @default.
- W4237772672 hasPublicationYear "2013" @default.
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