FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W4237777679> ?p ?o ?g. }

• W4237777679 endingPage "62" @default.
• W4237777679 startingPage "53" @default.
• W4237777679 abstract "Purpose - The focus of this study is to investigate the structural influences such as brand value, relationship value, market orientation, long-term orientation, and performance. The effects of brand value and relationship value on the differences on transaction performance in b2b was investigated. Research design, data, and methodology - The subject of this study was a liquor and beverage distribution company that deals in b2b. The research hypothesis is based on literature of the preceding research analysis of brand value, relationship value, market orientation and long-term orientation. This study has constructs that was defined operationally by referencing previous studies. Operational questionnaire was used to investigate the target key staff who work in the liquor and beverage distribution company. 178 survey data were used for empirical analysis to prove the hypothesis. This study used structural equation techniques(AMOS) to prove the research hypothesis. Results - The main results of this empirical study were as follows. First, supplier's brand awareness has a positive effect on market orientation, but did not affect long-term orientation. Brand awareness of suppliers indicates that they are not directly related to long-term orientation. Second, supplier's brand image has a positive effect on market orientation and long-term orientation in b2b transaction. So, the brand image and reputation of the supplier suggest that it is important for the b2b transaction to have a market orientation tendency or a long-term orientation. Third, supplier's relationship value has a positive effect on long-term orientation, but does not affect market orientation. Relationship value indicates that they are not directly related to market orientations of the buyer. Fourth, Market orientation has a positive effect on long-term orientation and marketing performance and long-term orientation has a positive effect on marketing performance in b2b. Additionally, the buyers market and long term orientation are important factors in marketing performance in b2b. ' Conclusions - Based on empirical results, this study confirmed that brand image rather than brand awareness positively influenced long-term orientation as well as market orientation in b2b. Relationship value can be found in transactions, which is important for long-term orientation. Especially, these findings are suggestive in the consumer goods distribution market." @default.
• W4237777679 created "2022-05-12" @default.
• W4237777679 creator A5021495056 @default.
• W4237777679 creator A5025570740 @default.
• W4237777679 date "2018-09-30" @default.
• W4237777679 modified "2023-09-27" @default.
• W4237777679 title "The Relation among Brand Value, Relationship Value, Market Orientation and Performance in B2B" @default.
• W4237777679 cites W1563184709 @default.
• W4237777679 cites W1967968613 @default.
• W4237777679 cites W1972985427 @default.
• W4237777679 cites W1980853081 @default.
• W4237777679 cites W1984724806 @default.
• W4237777679 cites W1995317092 @default.
• W4237777679 cites W1997223225 @default.
• W4237777679 cites W1997429116 @default.
• W4237777679 cites W1998148924 @default.
• W4237777679 cites W2010812063 @default.
• W4237777679 cites W2027989792 @default.
• W4237777679 cites W2030451985 @default.
• W4237777679 cites W2030483771 @default.
• W4237777679 cites W2034372550 @default.
• W4237777679 cites W2040484478 @default.
• W4237777679 cites W2041552174 @default.
• W4237777679 cites W2053386853 @default.
• W4237777679 cites W2062904276 @default.
• W4237777679 cites W2068370738 @default.
• W4237777679 cites W2070054856 @default.
• W4237777679 cites W2072429707 @default.
• W4237777679 cites W2078789144 @default.
• W4237777679 cites W2080313827 @default.
• W4237777679 cites W2108408251 @default.
• W4237777679 cites W2121017431 @default.
• W4237777679 cites W2124687760 @default.
• W4237777679 cites W2136615277 @default.
• W4237777679 cites W2167165809 @default.
• W4237777679 cites W2266639535 @default.
• W4237777679 cites W2334747404 @default.
• W4237777679 cites W2580648444 @default.
• W4237777679 cites W277678522 @default.
• W4237777679 cites W4247164962 @default.
• W4237777679 cites W4249830321 @default.
• W4237777679 cites W4254010957 @default.
• W4237777679 doi "https://doi.org/10.13106/ijidb.2018.vol9.no9.53." @default.
• W4237777679 hasPublicationYear "2018" @default.
• W4237777679 type Work @default.
• W4237777679 citedByCount "0" @default.
• W4237777679 crossrefType "journal-article" @default.
• W4237777679 hasAuthorship W4237777679A5021495056 @default.
• W4237777679 hasAuthorship W4237777679A5025570740 @default.
• W4237777679 hasBestOaLocation W42377776791 @default.
• W4237777679 hasConcept C105795698 @default.
• W4237777679 hasConcept C120936955 @default.
• W4237777679 hasConcept C144024400 @default.
• W4237777679 hasConcept C144133560 @default.
• W4237777679 hasConcept C15744967 @default.
• W4237777679 hasConcept C162853370 @default.
• W4237777679 hasConcept C16345878 @default.
• W4237777679 hasConcept C199360897 @default.
• W4237777679 hasConcept C2524010 @default.
• W4237777679 hasConcept C2776035688 @default.
• W4237777679 hasConcept C2776291640 @default.
• W4237777679 hasConcept C2779696404 @default.
• W4237777679 hasConcept C33923547 @default.
• W4237777679 hasConcept C36289849 @default.
• W4237777679 hasConcept C41008148 @default.
• W4237777679 hasConcept C46312422 @default.
• W4237777679 hasConcept C48798503 @default.
• W4237777679 hasConcept C71104824 @default.
• W4237777679 hasConcept C75949130 @default.
• W4237777679 hasConceptScore W4237777679C105795698 @default.
• W4237777679 hasConceptScore W4237777679C120936955 @default.
• W4237777679 hasConceptScore W4237777679C144024400 @default.
• W4237777679 hasConceptScore W4237777679C144133560 @default.
• W4237777679 hasConceptScore W4237777679C15744967 @default.
• W4237777679 hasConceptScore W4237777679C162853370 @default.
• W4237777679 hasConceptScore W4237777679C16345878 @default.
• W4237777679 hasConceptScore W4237777679C199360897 @default.
• W4237777679 hasConceptScore W4237777679C2524010 @default.
• W4237777679 hasConceptScore W4237777679C2776035688 @default.
• W4237777679 hasConceptScore W4237777679C2776291640 @default.
• W4237777679 hasConceptScore W4237777679C2779696404 @default.
• W4237777679 hasConceptScore W4237777679C33923547 @default.
• W4237777679 hasConceptScore W4237777679C36289849 @default.
• W4237777679 hasConceptScore W4237777679C41008148 @default.
• W4237777679 hasConceptScore W4237777679C46312422 @default.
• W4237777679 hasConceptScore W4237777679C48798503 @default.
• W4237777679 hasConceptScore W4237777679C71104824 @default.
• W4237777679 hasConceptScore W4237777679C75949130 @default.
• W4237777679 hasIssue "9" @default.
• W4237777679 hasLocation W42377776791 @default.
• W4237777679 hasOpenAccess W4237777679 @default.
• W4237777679 hasPrimaryLocation W42377776791 @default.
• W4237777679 hasRelatedWork W1978715410 @default.
• W4237777679 hasRelatedWork W2050665955 @default.
• W4237777679 hasRelatedWork W2083260987 @default.
• W4237777679 hasRelatedWork W2112766366 @default.
• W4237777679 hasRelatedWork W2156301897 @default.
• W4237777679 hasRelatedWork W2330453678 @default.

• next