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- W4238077189 abstract "Omni-Vista, Inc., an IT startup based in Colorado Springs, Colorado, was born in 1998 and died in 2002. This is the story of how events surrounding this company unfolded. The paper describes the business opportunity targeted by the company, how the company positioned itself relative to the competition, and the evolution of the IT product/service it intended to provide to its growing client base. It also shows how tightly coupled the IT product must be relative to marketing, finance, and personnel. The objective is to help better understand the intricacies of managing a software startup, and hopefully enable readers to lead a startup and make fewer mistakes than were made at Omni-Vista." @default.
- W4238077189 created "2022-05-12" @default.
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- W4238077189 date "2005-04-01" @default.
- W4238077189 modified "2023-09-25" @default.
- W4238077189 title "The Rise and Fall of a Software Startup" @default.
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- W4238077189 doi "https://doi.org/10.1080/15228053.2005.10856064" @default.
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