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- W4238403711 abstract "John H. Johnson was a titan of 20<sup>th</sup> century business. Starting from humble beginnings, Johnson created two of the most successful magazines in American history (<italic>Ebony </italic>and <italic>Jet</italic>) and built a personal fortune made him one of the richest people in America. Yet the strategic decisions Johnson made that led to his successes is much less recognized. This chapter examines how Johnson made key strategic decisions and choices that enabled him to build the Johnson Publishing Company into a major media force. Additionally, it analyzes the choices Johnson made as he grappled with critics of his publishing tactics, other black publishers whose businesses competed with his own, and distributors who refused to carry his products regardless of the financial benefit to them for doing so." @default.
- W4238403711 created "2022-05-12" @default.
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- W4238403711 date "2017-08-15" @default.
- W4238403711 modified "2023-09-23" @default.
- W4238403711 title "A Master Strategist" @default.
- W4238403711 doi "https://doi.org/10.5622/illinois/9780252041426.003.0007" @default.
- W4238403711 hasPublicationYear "2017" @default.
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