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- W4238416889 abstract "Functionalism refers to operable components of some system without which it would fail to overcome complexity. In regard to strategic communication it has substantial implications for theories relevant to cognition, self‐identity, and sociality, group dynamics, culture, communicative practices, organization, community, and society. Functionalism was coined to capture the sense of order and unity that systems require to operate under conditions of complexity as interdependent, interpenetrating wholes capable of achieving purpose. Academic disciplines have adopted functionalism as an analytical and practical orientation because it presumes to help society, cognition, and communication to operate in orderly, predictably flexible ways. A pressing question is whether strategic communication replaces or embraces other functions, such as public relations and advertising, and empowers or redefines them to serve reflectively and normatively with discursive processes so that organizations and communities achieve legitimacy and resilience." @default.
- W4238416889 created "2022-05-12" @default.
- W4238416889 creator A5057151380 @default.
- W4238416889 date "2018-08-22" @default.
- W4238416889 modified "2023-10-12" @default.
- W4238416889 title "Functionalism" @default.
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- W4238416889 doi "https://doi.org/10.1002/9781119010722.iesc0077" @default.
- W4238416889 hasPublicationYear "2018" @default.
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