Matches in SemOpenAlex for { <https://semopenalex.org/work/W4238520887> ?p ?o ?g. }
Showing items 1 to 81 of
81
with 100 items per page.
- W4238520887 endingPage "40" @default.
- W4238520887 startingPage "31" @default.
- W4238520887 abstract "The role of broadcasted advertisements is undeniably important for thecompanies to market their products. To convince the audience, advertisers have toconvey the persuasive message through the use of linguistic features. Those linguisticfeatures will influence the persuasion techniques used in advertisements and thepower relation which is built between the companies and the consumers.This study attempted to s olve two research problems related to the languagestyle of the utterances in Magnum advertisements. They were (1) What are thelinguistic features of Magnum advertisements? (2) What kind of power relation doesMagnum have upon consumers through the advertisements As an endeavor to solve those two problems, document analysis was employed in analyzing the transcript of the utterances in ten (10) Magnum advertisements. The first research problem was solved by categorizing the words or the sentencesinto some linguistic features of advertising language proposed by Grey (2008). Thesecond research problem was solved by interpreting the power relation in Magnumadvertisements based on Frenchs and Ravens theory (1959).From the obtained data, it was found that there were only a few linguisticfeatures which appeared in Magnum advertisements. The power relation betweenthe companies and the consumers could be defined easily because the utteranceswere clear enough. Furthermore, the simplicity of Magnum advertisements presentedMagnums special characteristics albeit the advertisers did not vary the languagestyle." @default.
- W4238520887 created "2022-05-12" @default.
- W4238520887 creator A5045444121 @default.
- W4238520887 creator A5067220303 @default.
- W4238520887 date "2013-04-01" @default.
- W4238520887 modified "2023-09-26" @default.
- W4238520887 title "An Analysis on the Language Style of the Utterances in Magnum Advertisements" @default.
- W4238520887 doi "https://doi.org/10.24071/llt.2013.160104" @default.
- W4238520887 hasPublicationYear "2013" @default.
- W4238520887 type Work @default.
- W4238520887 citedByCount "1" @default.
- W4238520887 countsByYear W42385208872021 @default.
- W4238520887 crossrefType "journal-article" @default.
- W4238520887 hasAuthorship W4238520887A5045444121 @default.
- W4238520887 hasAuthorship W4238520887A5067220303 @default.
- W4238520887 hasBestOaLocation W42385208871 @default.
- W4238520887 hasConcept C105702510 @default.
- W4238520887 hasConcept C112698675 @default.
- W4238520887 hasConcept C121332964 @default.
- W4238520887 hasConcept C124952713 @default.
- W4238520887 hasConcept C13622073 @default.
- W4238520887 hasConcept C138885662 @default.
- W4238520887 hasConcept C142362112 @default.
- W4238520887 hasConcept C144133560 @default.
- W4238520887 hasConcept C154945302 @default.
- W4238520887 hasConcept C15744967 @default.
- W4238520887 hasConcept C163258240 @default.
- W4238520887 hasConcept C25343380 @default.
- W4238520887 hasConcept C2776106272 @default.
- W4238520887 hasConcept C2776445246 @default.
- W4238520887 hasConcept C2781310500 @default.
- W4238520887 hasConcept C41008148 @default.
- W4238520887 hasConcept C41895202 @default.
- W4238520887 hasConcept C57869631 @default.
- W4238520887 hasConcept C62520636 @default.
- W4238520887 hasConcept C71924100 @default.
- W4238520887 hasConcept C77088390 @default.
- W4238520887 hasConcept C77805123 @default.
- W4238520887 hasConceptScore W4238520887C105702510 @default.
- W4238520887 hasConceptScore W4238520887C112698675 @default.
- W4238520887 hasConceptScore W4238520887C121332964 @default.
- W4238520887 hasConceptScore W4238520887C124952713 @default.
- W4238520887 hasConceptScore W4238520887C13622073 @default.
- W4238520887 hasConceptScore W4238520887C138885662 @default.
- W4238520887 hasConceptScore W4238520887C142362112 @default.
- W4238520887 hasConceptScore W4238520887C144133560 @default.
- W4238520887 hasConceptScore W4238520887C154945302 @default.
- W4238520887 hasConceptScore W4238520887C15744967 @default.
- W4238520887 hasConceptScore W4238520887C163258240 @default.
- W4238520887 hasConceptScore W4238520887C25343380 @default.
- W4238520887 hasConceptScore W4238520887C2776106272 @default.
- W4238520887 hasConceptScore W4238520887C2776445246 @default.
- W4238520887 hasConceptScore W4238520887C2781310500 @default.
- W4238520887 hasConceptScore W4238520887C41008148 @default.
- W4238520887 hasConceptScore W4238520887C41895202 @default.
- W4238520887 hasConceptScore W4238520887C57869631 @default.
- W4238520887 hasConceptScore W4238520887C62520636 @default.
- W4238520887 hasConceptScore W4238520887C71924100 @default.
- W4238520887 hasConceptScore W4238520887C77088390 @default.
- W4238520887 hasConceptScore W4238520887C77805123 @default.
- W4238520887 hasIssue "01" @default.
- W4238520887 hasLocation W42385208871 @default.
- W4238520887 hasLocation W42385208872 @default.
- W4238520887 hasOpenAccess W4238520887 @default.
- W4238520887 hasPrimaryLocation W42385208871 @default.
- W4238520887 hasRelatedWork W1545929000 @default.
- W4238520887 hasRelatedWork W2075862633 @default.
- W4238520887 hasRelatedWork W2139164233 @default.
- W4238520887 hasRelatedWork W2322046068 @default.
- W4238520887 hasRelatedWork W2356652894 @default.
- W4238520887 hasRelatedWork W2605807457 @default.
- W4238520887 hasRelatedWork W2756091567 @default.
- W4238520887 hasRelatedWork W2950432847 @default.
- W4238520887 hasRelatedWork W3001515595 @default.
- W4238520887 hasRelatedWork W3034209844 @default.
- W4238520887 hasVolume "16" @default.
- W4238520887 isParatext "false" @default.
- W4238520887 isRetracted "false" @default.
- W4238520887 workType "article" @default.