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• W4238833770 abstract "The authors develop and test a theory of how public service advertisements function to induce helping responses. Building on Lazarus's general theory of emotion and adaptation, they hypothesize that public service ads designed to reduce the incidence of child abuse stimulate negative emotions; these, in turn, lead to empathic reactions and end with the decision to help. Two field experiments are conducted to test the theory." @default.
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• W4238833770 date "1994-01-01" @default.
• W4238833770 modified "2023-10-11" @default.
• W4238833770 title "Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior" @default.
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• W4238833770 doi "https://doi.org/10.1177/002224299405800105" @default.
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