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- W4239104045 abstract "Systems theory reveals that organizations are integrated into their social environment by means of a network of relationships (→ Systems Theory). In part, this rationale of organizational success motivated Harlow, who used the term → “Public Relations” (PR) to describe the field of “all types of relations an organization has with its publics” (1957, xi; → Organization–Public Relationships). Systems theory and relationship analysis help explain why PR can be reciprocally activated: an organization and its reference groups observe, analyze, and rate each other regularly, particularly when it seems to be relevant because of expected risks and chances. On the organizational side, it is the task of PR activities to arrange these processes as communication management and to intervene communicatively if it seems to be necessary or expedient." @default.
- W4239104045 created "2022-05-12" @default.
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- W4239104045 date "2008-06-05" @default.
- W4239104045 modified "2023-10-14" @default.
- W4239104045 title "Public Relations Field Dynamics" @default.
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- W4239104045 doi "https://doi.org/10.1002/9781405186407.wbiecp130" @default.
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