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- W4239554443 abstract "Cool is a semantically complex English term. Literally it means “somewhat cold” and suggests a comfortable and pleasant temperature, but if it is related to people and actions it suggests detachment and self‐control. Its African roots go back to itutu philosophy, which identifies various positive qualities such as self‐control, composure, detachment, beauty, and inner peace. With this meaning, it arrived in America with slavery and for African Americans became the best defense against exploitation and discrimination. In the 1940s, the term, meaning “controlled and relaxed in style,” identified itself with jazz music. From the 1960s, subcultures used coolness as a tool of distinction from the mainstream whose rules they rejected. Therefore, it became an expression of individualism and protest against dominant values. Trendsetting industries then picked up the manifestations of coolness from subcultures and turned them into marketable goods, establishing an even deeper relationship with consumerism. Today “cool” belongs to the common language, not only in the Anglo‐Saxon world, and it is used both in daily life and in advertising and popular culture. Elements such as authenticity, self‐expression, trendsetting, and self‐confidence are all attributed to the term cool. However, “cool” is not found in objects themselves, but it is subjective and is strongly linked to the zeitgeist." @default.
- W4239554443 created "2022-05-12" @default.
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- W4239554443 date "2017-06-01" @default.
- W4239554443 modified "2023-10-12" @default.
- W4239554443 title "Cool" @default.
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- W4239554443 doi "https://doi.org/10.1002/9781405165518.wbeosc135.pub2" @default.
- W4239554443 hasPublicationYear "2017" @default.
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