Matches in SemOpenAlex for { <https://semopenalex.org/work/W4239968381> ?p ?o ?g. }
- W4239968381 endingPage "735" @default.
- W4239968381 startingPage "716" @default.
- W4239968381 abstract "The purpose of this study is to provide some insights regarding the Internet advertising Pleasure, IAP. The recent negative trends and deficiencies in Internet advertising makes it imperative to study various factors affecting this area of marketing and explain why people have not enough willingness to click on advertisements. This study builds a comprehensive theoretical model explaining the internet advertising pleasure. By administrating a survey, the paper examined the 288 Internet users' reactions in Iran. A structural equation model and AMOS software were used to analyze the data. A total of five latent variables of internet advertising pleasure were examined: prior experience, website pleasure (attitude toward website), and arousal as antecedents; and attitude toward brand and purchase intention as consequences. The paper found that regardless of “Website pleasure” and “Arousal,” these constructs successfully explain Internet advertising pleasure by incorporating advertising relaxedness, advertising happiness, and advertising satisfaction. The prior experience was found to be the most significant for explaining Internet advertising pleasure. This study offers one of the first attempts to build a comprehensive theoretical model explaining Internet Advertising Pleasure, IAP. Second, this study offers a new scale for internet advertising pleasure with higher content validity." @default.
- W4239968381 created "2022-05-12" @default.
- W4239968381 creator A5040796005 @default.
- W4239968381 creator A5059349807 @default.
- W4239968381 date "2019-01-01" @default.
- W4239968381 modified "2023-09-24" @default.
- W4239968381 title "Internet Advertising Pleasure and Purchase Intention" @default.
- W4239968381 cites W1480949012 @default.
- W4239968381 cites W1548705611 @default.
- W4239968381 cites W1554290892 @default.
- W4239968381 cites W1593544550 @default.
- W4239968381 cites W1729409238 @default.
- W4239968381 cites W1932564131 @default.
- W4239968381 cites W1972570464 @default.
- W4239968381 cites W1972885387 @default.
- W4239968381 cites W1975913006 @default.
- W4239968381 cites W1977880816 @default.
- W4239968381 cites W1986295637 @default.
- W4239968381 cites W1987258130 @default.
- W4239968381 cites W1987364024 @default.
- W4239968381 cites W1992128083 @default.
- W4239968381 cites W1996372613 @default.
- W4239968381 cites W1997472652 @default.
- W4239968381 cites W2001074813 @default.
- W4239968381 cites W2005215882 @default.
- W4239968381 cites W2008429721 @default.
- W4239968381 cites W2011569425 @default.
- W4239968381 cites W2014205461 @default.
- W4239968381 cites W2021996534 @default.
- W4239968381 cites W2022034318 @default.
- W4239968381 cites W2022720617 @default.
- W4239968381 cites W2023097517 @default.
- W4239968381 cites W2023505872 @default.
- W4239968381 cites W2027927394 @default.
- W4239968381 cites W2031497466 @default.
- W4239968381 cites W2033943395 @default.
- W4239968381 cites W2037883762 @default.
- W4239968381 cites W2040364271 @default.
- W4239968381 cites W2042206066 @default.
- W4239968381 cites W2052125026 @default.
- W4239968381 cites W2052220962 @default.
- W4239968381 cites W2053385116 @default.
- W4239968381 cites W2054560711 @default.
- W4239968381 cites W2057172983 @default.
- W4239968381 cites W2062309657 @default.
- W4239968381 cites W2068778305 @default.
- W4239968381 cites W2075652164 @default.
- W4239968381 cites W2102848487 @default.
- W4239968381 cites W2110282136 @default.
- W4239968381 cites W2129186114 @default.
- W4239968381 cites W2131113076 @default.
- W4239968381 cites W2148200585 @default.
- W4239968381 cites W2152089606 @default.
- W4239968381 cites W2156770791 @default.
- W4239968381 cites W2168808298 @default.
- W4239968381 cites W2171666182 @default.
- W4239968381 cites W2209153085 @default.
- W4239968381 cites W2498787287 @default.
- W4239968381 cites W3123448670 @default.
- W4239968381 doi "https://doi.org/10.4018/978-1-5225-7116-2.ch039" @default.
- W4239968381 hasPublicationYear "2019" @default.
- W4239968381 type Work @default.
- W4239968381 citedByCount "1" @default.
- W4239968381 countsByYear W42399683812023 @default.
- W4239968381 crossrefType "book-chapter" @default.
- W4239968381 hasAuthorship W4239968381A5040796005 @default.
- W4239968381 hasAuthorship W4239968381A5059349807 @default.
- W4239968381 hasConcept C110875604 @default.
- W4239968381 hasConcept C112698675 @default.
- W4239968381 hasConcept C119857082 @default.
- W4239968381 hasConcept C136764020 @default.
- W4239968381 hasConcept C144133560 @default.
- W4239968381 hasConcept C15744967 @default.
- W4239968381 hasConcept C169760540 @default.
- W4239968381 hasConcept C2777113389 @default.
- W4239968381 hasConcept C2778999518 @default.
- W4239968381 hasConcept C41008148 @default.
- W4239968381 hasConcept C512338625 @default.
- W4239968381 hasConcept C71104824 @default.
- W4239968381 hasConcept C77805123 @default.
- W4239968381 hasConceptScore W4239968381C110875604 @default.
- W4239968381 hasConceptScore W4239968381C112698675 @default.
- W4239968381 hasConceptScore W4239968381C119857082 @default.
- W4239968381 hasConceptScore W4239968381C136764020 @default.
- W4239968381 hasConceptScore W4239968381C144133560 @default.
- W4239968381 hasConceptScore W4239968381C15744967 @default.
- W4239968381 hasConceptScore W4239968381C169760540 @default.
- W4239968381 hasConceptScore W4239968381C2777113389 @default.
- W4239968381 hasConceptScore W4239968381C2778999518 @default.
- W4239968381 hasConceptScore W4239968381C41008148 @default.
- W4239968381 hasConceptScore W4239968381C512338625 @default.
- W4239968381 hasConceptScore W4239968381C71104824 @default.
- W4239968381 hasConceptScore W4239968381C77805123 @default.
- W4239968381 hasLocation W42399683811 @default.
- W4239968381 hasOpenAccess W4239968381 @default.
- W4239968381 hasPrimaryLocation W42399683811 @default.
- W4239968381 hasRelatedWork W1774906551 @default.
- W4239968381 hasRelatedWork W2119609324 @default.