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- W4240141447 abstract "Pity the owners of trademarked goods. There is a danger in being too successful. This paradox comes into play when you or I begin to use one of these trademarks to refer to an entire class of products. At this point, the brand name risks becoming generic and the christeners of these products can no longer claim exclusive rights to their names. Competitors are then free to use these names to market similar products." @default.
- W4240141447 created "2022-05-12" @default.
- W4240141447 creator A5084056559 @default.
- W4240141447 date "1987-01-01" @default.
- W4240141447 modified "2023-09-27" @default.
- W4240141447 title "Trademarks" @default.
- W4240141447 doi "https://doi.org/10.1017/s0266078400002704" @default.
- W4240141447 hasPublicationYear "1987" @default.
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