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- W4240617013 abstract "At the end of the last century, Sharp and Wright (1999) documented the emergence of a school of marketing enquiry labelled as the Empirical Generalisationists. With this special edition on Empirically-Based Marketing Knowledge, we take the opportunity to update that original article, giving an overview on the health of the Empirical Generalisations research tradition. We put forward a call to action for more researchers to take up the challenge to develop scientific laws in marketing, and promote a culture of evidence-based theory and managerial decision making." @default.
- W4240617013 created "2022-05-12" @default.
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- W4240617013 date "1979-01-01" @default.
- W4240617013 modified "2023-09-28" @default.
- W4240617013 title "Counterpart training" @default.
- W4240617013 doi "https://doi.org/10.1016/0197-3975(79)90013-4" @default.
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