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- W4240814198 abstract "The chapter describes how sustainable tourism marketing strategy can bring competitive advantage to a destination. It defines tourism destinations; characterizes the principles of sustainable tourism development and its role in competitiveness of the destination. The chapter also shows a destination´ best practice in the implementation of sustainable tourism marketing strategy. The destination was subject to research using onsite and internet surveys, semi-structured and informal interview and the results were subjected to evaluation using the VRIO model." @default.
- W4240814198 created "2022-05-12" @default.
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- W4240814198 date "2019-01-01" @default.
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- W4240814198 title "Sustainable Tourism Marketing Strategy" @default.
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- W4240814198 doi "https://doi.org/10.4018/978-1-5225-7504-7.ch010" @default.
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