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- W4241001434 abstract "In the past 40 years, we have seen a revolution in thinking about thinking.1,2 The central idea is that human beings depart, in systematic ways, from standard economic approaches to rationality. Because the departures are systematic and predictable, they can be taken into account by researchers, clinicians, and others who want to improve health and reduce premature mortality.Behavioral scientists have shown, for example, that people are “loss averse”; they tend to dislike losses more than they like corresponding gains. A 5-cent tax on the use of a grocery bag is likely to have a much greater effect than . . ." @default.
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- W4241001434 date "2015-05-28" @default.
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- W4241001434 title "Nudging Smokers" @default.
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- W4241001434 doi "https://doi.org/10.1056/nejme1503200" @default.
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