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- W4241138603 abstract "In view of the preponderance of published research on the effects of the communication media, it is astounding, if not disconcerting, how little attention has been given to the systematic examination of the duration of these effects, and, as a result, how little is known about their duration. Such apparent neglect does not necessarily reflect lack of interest, however, but derives from principal and practical challenges associated with the assessment of the duration of media effects." @default.
- W4241138603 created "2022-05-12" @default.
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- W4241138603 date "2008-06-05" @default.
- W4241138603 modified "2023-10-14" @default.
- W4241138603 title "Media Effects Duration" @default.
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- W4241138603 doi "https://doi.org/10.1002/9781405186407.wbiecm031" @default.
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