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- W4241479938 abstract "This chapter offers a set of prerequisites for better progress in the operationalization of a construct by means of attitude scales. It provides a better understanding of the notion of measurement and some connected concepts. The chapter focuses on the presentation of the measurement concept and the various basic measures such as qualitative and quantitative that can be mobilized. It examines from different angles, the scales most frequently used to measure attitudes, particularly in the practice of marketing research. The chapter presents the specificities of the basic scales, such as nominal, ordinal, interval and proportional. The chapter highlights the main characteristics of different scales for measuring attitudes/opinions. It also presents some determinants that allow the choice of an attitude scale format. The semantic differential scale, also known as the Osgood scale,developed by Osgood, Suci and Tannenbaum in the late 1950s, is often used." @default.
- W4241479938 created "2022-05-12" @default.
- W4241479938 date "2019-10-11" @default.
- W4241479938 modified "2023-09-26" @default.
- W4241479938 title "Characteristics and Main Types of Measurement" @default.
- W4241479938 doi "https://doi.org/10.1002/9781119671374.ch1" @default.
- W4241479938 hasPublicationYear "2019" @default.
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