Matches in SemOpenAlex for { <https://semopenalex.org/work/W4241589106> ?p ?o ?g. }
Showing items 1 to 58 of
58
with 100 items per page.
- W4241589106 endingPage "64" @default.
- W4241589106 startingPage "64" @default.
- W4241589106 abstract "We know their names, their slogans, the colors of their logos, even the shapes of their packages. Think of the curve of the Coca‐Cola bottle, the motion implied in the Nike swoosh. Sometimes their images linger long after the real thing is gone. Sure, there's more than one way to make a brand indelible. The question is, what does a company do with a brand after it makes its mark?" @default.
- W4241589106 created "2022-05-12" @default.
- W4241589106 date "1997-03-01" @default.
- W4241589106 modified "2023-09-26" @default.
- W4241589106 title "The Last Word" @default.
- W4241589106 doi "https://doi.org/10.1108/eb039861" @default.
- W4241589106 hasPublicationYear "1997" @default.
- W4241589106 type Work @default.
- W4241589106 citedByCount "0" @default.
- W4241589106 crossrefType "journal-article" @default.
- W4241589106 hasConcept C111919701 @default.
- W4241589106 hasConcept C112698675 @default.
- W4241589106 hasConcept C138885662 @default.
- W4241589106 hasConcept C142362112 @default.
- W4241589106 hasConcept C144133560 @default.
- W4241589106 hasConcept C150506046 @default.
- W4241589106 hasConcept C162853370 @default.
- W4241589106 hasConcept C199360897 @default.
- W4241589106 hasConcept C2777680339 @default.
- W4241589106 hasConcept C2778720087 @default.
- W4241589106 hasConcept C2992358082 @default.
- W4241589106 hasConcept C41008148 @default.
- W4241589106 hasConcept C41895202 @default.
- W4241589106 hasConcept C90805587 @default.
- W4241589106 hasConceptScore W4241589106C111919701 @default.
- W4241589106 hasConceptScore W4241589106C112698675 @default.
- W4241589106 hasConceptScore W4241589106C138885662 @default.
- W4241589106 hasConceptScore W4241589106C142362112 @default.
- W4241589106 hasConceptScore W4241589106C144133560 @default.
- W4241589106 hasConceptScore W4241589106C150506046 @default.
- W4241589106 hasConceptScore W4241589106C162853370 @default.
- W4241589106 hasConceptScore W4241589106C199360897 @default.
- W4241589106 hasConceptScore W4241589106C2777680339 @default.
- W4241589106 hasConceptScore W4241589106C2778720087 @default.
- W4241589106 hasConceptScore W4241589106C2992358082 @default.
- W4241589106 hasConceptScore W4241589106C41008148 @default.
- W4241589106 hasConceptScore W4241589106C41895202 @default.
- W4241589106 hasConceptScore W4241589106C90805587 @default.
- W4241589106 hasIssue "3" @default.
- W4241589106 hasLocation W42415891061 @default.
- W4241589106 hasOpenAccess W4241589106 @default.
- W4241589106 hasPrimaryLocation W42415891061 @default.
- W4241589106 hasRelatedWork W1576251296 @default.
- W4241589106 hasRelatedWork W1802184728 @default.
- W4241589106 hasRelatedWork W1890044389 @default.
- W4241589106 hasRelatedWork W2376979442 @default.
- W4241589106 hasRelatedWork W3003390260 @default.
- W4241589106 hasRelatedWork W3179970293 @default.
- W4241589106 hasRelatedWork W4206843964 @default.
- W4241589106 hasRelatedWork W4220847789 @default.
- W4241589106 hasRelatedWork W4313393869 @default.
- W4241589106 hasRelatedWork W578215736 @default.
- W4241589106 hasVolume "18" @default.
- W4241589106 isParatext "false" @default.
- W4241589106 isRetracted "false" @default.
- W4241589106 workType "article" @default.