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- W4241709739 abstract "The article analyzes the problematic issues of legal qualification information as advertising. The author presents a position regarding the qualification of address advertising and targeted advertising from the point of view of its conformity to such a sign of advertising as an appeal to an indefinite circle of persons, the position of the FAS of Russia, judicial practice on the topic. It is suggested to distinguish between the subjective and objective orientation of the advertising message. When considering such a sign of advertising as an address to an indefinite circle of persons, an indefinite circle should be understood as persons who cannot be predetermined as a specific party to the legal relationship arising from the sale of the object of advertising, and of which it is not known in advance whether they will see the advertisement and whether they will respond to the advertising message about the object of advertising (for example, whether the advertised product will be purchased). Even a narrow list of addressees of advertising will be an undefined circle of persons, since it is not possible in advance to guess which of the addressees will receive the advertisement and, as a consequence, will conclude contracts with its sender, including in cases of selecting such addressees according to certain criteria and personalizing the appeal itself.DOI 10.14258/izvasu(2018)3-25" @default.
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- W4241709739 date "2018-07-06" @default.
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- W4241709739 title "�������� ������������ �������� �������" @default.
- W4241709739 doi "https://doi.org/10.14258/izvasu(2018)3-25" @default.
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