Matches in SemOpenAlex for { <https://semopenalex.org/work/W4241754927> ?p ?o ?g. }
- W4241754927 endingPage "165" @default.
- W4241754927 startingPage "151" @default.
- W4241754927 abstract "The traditional perception of market orientation – as the satisfaction of expressed customer needs – is considered to be too customer-led, thus producing no radical but only incremental innovation. The present study deals with the second facet of market orientation – proactive market orientation, i.e. the discovery and satisfaction of latent customer needs – and investigates the relationship of firm performance with both market orientation facets in conjunction with incremental and radical innovation. We test interaction effects based on survey data from 737 firms from Austria, Germany, Switzerland, Thailand and the USA, and conduct a cross-cultural comparison of the results. The empirical results indicate significant relationships between market orientations and market effectiveness and reveal significant interactions between each market orientation facet and the corresponding innovation focus. These findings suggest that firms across cultures benefit when they act in a market-oriented way and when they align their market orientation with their innovation strategy." @default.
- W4241754927 created "2022-05-12" @default.
- W4241754927 creator A5025857847 @default.
- W4241754927 creator A5033147089 @default.
- W4241754927 creator A5039615103 @default.
- W4241754927 date "2012-02-01" @default.
- W4241754927 modified "2023-09-27" @default.
- W4241754927 title "Alignment of market orientation and innovation as a success factor: a five-country study" @default.
- W4241754927 cites W1538737457 @default.
- W4241754927 cites W1560374637 @default.
- W4241754927 cites W1639702230 @default.
- W4241754927 cites W1966317382 @default.
- W4241754927 cites W1967968613 @default.
- W4241754927 cites W1969667956 @default.
- W4241754927 cites W1987258130 @default.
- W4241754927 cites W1988241260 @default.
- W4241754927 cites W1991062504 @default.
- W4241754927 cites W1993023795 @default.
- W4241754927 cites W2003715341 @default.
- W4241754927 cites W2006397719 @default.
- W4241754927 cites W2010812063 @default.
- W4241754927 cites W2015257908 @default.
- W4241754927 cites W2018311467 @default.
- W4241754927 cites W2019895664 @default.
- W4241754927 cites W2031642857 @default.
- W4241754927 cites W2037808292 @default.
- W4241754927 cites W2048757972 @default.
- W4241754927 cites W2058599614 @default.
- W4241754927 cites W2060656952 @default.
- W4241754927 cites W2064833638 @default.
- W4241754927 cites W2065289879 @default.
- W4241754927 cites W2068370738 @default.
- W4241754927 cites W2068424042 @default.
- W4241754927 cites W2072429707 @default.
- W4241754927 cites W2073737521 @default.
- W4241754927 cites W2080313827 @default.
- W4241754927 cites W2090708491 @default.
- W4241754927 cites W2090846665 @default.
- W4241754927 cites W2098418305 @default.
- W4241754927 cites W2106096361 @default.
- W4241754927 cites W2108795964 @default.
- W4241754927 cites W2118051521 @default.
- W4241754927 cites W2121017431 @default.
- W4241754927 cites W2121118971 @default.
- W4241754927 cites W2136115867 @default.
- W4241754927 cites W2136615277 @default.
- W4241754927 cites W2137339664 @default.
- W4241754927 cites W2138222301 @default.
- W4241754927 cites W2142913608 @default.
- W4241754927 cites W2148174739 @default.
- W4241754927 cites W2153141915 @default.
- W4241754927 cites W2155280457 @default.
- W4241754927 cites W2164284962 @default.
- W4241754927 cites W2293547845 @default.
- W4241754927 cites W2326111592 @default.
- W4241754927 cites W2392998718 @default.
- W4241754927 cites W3121972596 @default.
- W4241754927 cites W4237803038 @default.
- W4241754927 cites W4255414924 @default.
- W4241754927 cites W4255488679 @default.
- W4241754927 doi "https://doi.org/10.1080/09537325.2012.647640" @default.
- W4241754927 hasPublicationYear "2012" @default.
- W4241754927 type Work @default.
- W4241754927 citedByCount "12" @default.
- W4241754927 countsByYear W42417549272013 @default.
- W4241754927 countsByYear W42417549272014 @default.
- W4241754927 countsByYear W42417549272016 @default.
- W4241754927 countsByYear W42417549272018 @default.
- W4241754927 countsByYear W42417549272020 @default.
- W4241754927 countsByYear W42417549272023 @default.
- W4241754927 crossrefType "journal-article" @default.
- W4241754927 hasAuthorship W4241754927A5025857847 @default.
- W4241754927 hasAuthorship W4241754927A5033147089 @default.
- W4241754927 hasAuthorship W4241754927A5039615103 @default.
- W4241754927 hasConcept C111472728 @default.
- W4241754927 hasConcept C120936955 @default.
- W4241754927 hasConcept C138885662 @default.
- W4241754927 hasConcept C144133560 @default.
- W4241754927 hasConcept C15744967 @default.
- W4241754927 hasConcept C162853370 @default.
- W4241754927 hasConcept C16345878 @default.
- W4241754927 hasConcept C169760540 @default.
- W4241754927 hasConcept C187288502 @default.
- W4241754927 hasConcept C191511416 @default.
- W4241754927 hasConcept C2524010 @default.
- W4241754927 hasConcept C26760741 @default.
- W4241754927 hasConcept C2779696404 @default.
- W4241754927 hasConcept C2865642 @default.
- W4241754927 hasConcept C2984067766 @default.
- W4241754927 hasConcept C33923547 @default.
- W4241754927 hasConcept C40700 @default.
- W4241754927 hasConcept C43122875 @default.
- W4241754927 hasConcept C77805123 @default.
- W4241754927 hasConceptScore W4241754927C111472728 @default.
- W4241754927 hasConceptScore W4241754927C120936955 @default.
- W4241754927 hasConceptScore W4241754927C138885662 @default.
- W4241754927 hasConceptScore W4241754927C144133560 @default.
- W4241754927 hasConceptScore W4241754927C15744967 @default.