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- W4242116265 abstract "Purpose - the essential purpose of this study is to research the customers’ perception and therefore the role of demographic characteristics in on-line bank promoting methods. It helps the bankers as a parameter to boost the character and closeness of relationship between bank promoting methods and therefore the demographic factors particularly, bank customers’ standing within the family, gender, age, academic qualification, occupation and monthly financial gain. And to predict the character and closeness of relationship between current perception concerning bank promoting methods and their current position concerning paying of housing loan, important stage of documentation, most frequented bank, variety of account with the bank, variety of coping with the bank, the other checking account, bank with most no. of ATM dealingss and frequent usage of on-line banking transaction. Design/methodology/approach - Descriptive study was conducted to search out out the extent of relationship that prevails between demographic characteristics and bank promoting methods. 493 questionnaires were collected supported convenient sampling. This study includes each the first and secondary knowledge. Primary knowledge was through the planned form with direct, open-ended and closed-ended multiple alternative queries containing demographic variables and bank promoting methods. The man of science has framed the form supported varied reviews, personal interview with bank managers. Secondary knowledge of the study were gathered from magazines, journal books, through on-line, banking sources, past researches and reviews Findings - Through multiple correlation analysis, the study reveals that there exist a big relationship between the demographic variables, namely, bank customers standing within the family, gender, age, academic qualification, occupation, monthly financial gain, legal status, religion, current residence, standing of current residence, stick with the family associate degreed bank customers possessing an own house and their perception towards bank promoting methods. and therefore the results showed that there's a big relationship between client perception towards the bank promoting methods and most often used bank, variety of account within the bank, variety of coping with the bank, most most popular ATM, and frequency of visit to the location. This study is additionally valuable to different investigators for coming study." @default.
- W4242116265 created "2022-05-12" @default.
- W4242116265 date "2019-10-26" @default.
- W4242116265 modified "2023-10-14" @default.
- W4242116265 title "Customers’ Perception and the Role of Demographic Characteristics in Online Bank Marketing Strategies" @default.
- W4242116265 doi "https://doi.org/10.35940/ijitee.k1061.09811s219" @default.
- W4242116265 hasPublicationYear "2019" @default.
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