Matches in SemOpenAlex for { <https://semopenalex.org/work/W4242936952> ?p ?o ?g. }
Showing items 1 to 62 of
62
with 100 items per page.
- W4242936952 abstract "Firms have only just begun to fully use the Internet to obtain customer information in their database marketing processes to enhance customer relationship management (CRM). This chapter introduces a framework about how they can do this. Essentially, it argues that the advent of Internet/database marketing brings solutions to some of the difficulties in customer relationship management by providing one-to-one interactivity and customization. For example, the Internet offers benefits, such as increased consumer data collection accuracy and speed, cost savings in collecting data, greater interaction, and better relationships with customers. This chapter develops a framework for integrating the Internet and database marketing to help marketers improve customer relationship management through rigorous action research." @default.
- W4242936952 created "2022-05-12" @default.
- W4242936952 creator A5070196178 @default.
- W4242936952 creator A5081905767 @default.
- W4242936952 date "2011-01-18" @default.
- W4242936952 modified "2023-09-27" @default.
- W4242936952 title "Integrating Internet/Database Marketing for CRM" @default.
- W4242936952 doi "https://doi.org/10.4018/9781591403210.ch009" @default.
- W4242936952 hasPublicationYear "2011" @default.
- W4242936952 type Work @default.
- W4242936952 citedByCount "0" @default.
- W4242936952 crossrefType "book-chapter" @default.
- W4242936952 hasAuthorship W4242936952A5070196178 @default.
- W4242936952 hasAuthorship W4242936952A5081905767 @default.
- W4242936952 hasConcept C110875604 @default.
- W4242936952 hasConcept C113364986 @default.
- W4242936952 hasConcept C136764020 @default.
- W4242936952 hasConcept C144133560 @default.
- W4242936952 hasConcept C144430266 @default.
- W4242936952 hasConcept C162853370 @default.
- W4242936952 hasConcept C183003079 @default.
- W4242936952 hasConcept C192975520 @default.
- W4242936952 hasConcept C2779879191 @default.
- W4242936952 hasConcept C41008148 @default.
- W4242936952 hasConcept C44628447 @default.
- W4242936952 hasConcept C536005652 @default.
- W4242936952 hasConcept C541491724 @default.
- W4242936952 hasConcept C54649085 @default.
- W4242936952 hasConcept C98495876 @default.
- W4242936952 hasConcept C98825075 @default.
- W4242936952 hasConceptScore W4242936952C110875604 @default.
- W4242936952 hasConceptScore W4242936952C113364986 @default.
- W4242936952 hasConceptScore W4242936952C136764020 @default.
- W4242936952 hasConceptScore W4242936952C144133560 @default.
- W4242936952 hasConceptScore W4242936952C144430266 @default.
- W4242936952 hasConceptScore W4242936952C162853370 @default.
- W4242936952 hasConceptScore W4242936952C183003079 @default.
- W4242936952 hasConceptScore W4242936952C192975520 @default.
- W4242936952 hasConceptScore W4242936952C2779879191 @default.
- W4242936952 hasConceptScore W4242936952C41008148 @default.
- W4242936952 hasConceptScore W4242936952C44628447 @default.
- W4242936952 hasConceptScore W4242936952C536005652 @default.
- W4242936952 hasConceptScore W4242936952C541491724 @default.
- W4242936952 hasConceptScore W4242936952C54649085 @default.
- W4242936952 hasConceptScore W4242936952C98495876 @default.
- W4242936952 hasConceptScore W4242936952C98825075 @default.
- W4242936952 hasLocation W42429369521 @default.
- W4242936952 hasOpenAccess W4242936952 @default.
- W4242936952 hasPrimaryLocation W42429369521 @default.
- W4242936952 hasRelatedWork W2071501281 @default.
- W4242936952 hasRelatedWork W2082376758 @default.
- W4242936952 hasRelatedWork W2082503533 @default.
- W4242936952 hasRelatedWork W2088024042 @default.
- W4242936952 hasRelatedWork W2488316268 @default.
- W4242936952 hasRelatedWork W3033590581 @default.
- W4242936952 hasRelatedWork W4239380536 @default.
- W4242936952 hasRelatedWork W4242936952 @default.
- W4242936952 hasRelatedWork W2106337648 @default.
- W4242936952 hasRelatedWork W2148056453 @default.
- W4242936952 isParatext "false" @default.
- W4242936952 isRetracted "false" @default.
- W4242936952 workType "book-chapter" @default.