Matches in SemOpenAlex for { <https://semopenalex.org/work/W4242961574> ?p ?o ?g. }
Showing items 1 to 64 of
64
with 100 items per page.
- W4242961574 endingPage "217" @default.
- W4242961574 startingPage "203" @default.
- W4242961574 abstract "The fashion industry by and large has been relying on traditional push-marketing which emphasises specific trends, looks, and ideas based on strategies such as trend scouting and ‘style surfing’. As current research indicates, however, in Europe only 50% of those consumers who are willing to spend on fashion can actually be satisfied. It is suggested therefore that push marketing alone might be a means of limited reach in order to guarantee consumer satisfaction. Consequently, an alternative stance is proposed suggesting more direct engagement with consumers in order to be able to retain loyalties by appeal to emotional rather than material value connections. This chapter attempts to map a tentative approach towards strategies of consumer retention for fashion brands and their main audience groups. By taking into account central value connections of their consumers and translating those into organisational performance it is assumed that that added value is being created for certain groups, making those branded items more desirable than others. In this capacity, it is further suggested that the involvement of consumers with brands ranges from loosely committed to relatively tight and loyal consumer groups. A central hypothesis in this regard is that different levels of gradation exist for different fashion companies and types of consumers, depending on the respective level of identification. Fashion firms opting for such an approach might be able to improve consumer satisfaction and long(er)-term buying relations. One main task for companies is to conceive of strategies for extending the point of value creation from just products to brandspecific value systems and lifestyle concepts, thereby supplementing their sales pitch with emotional appeal. By introducing case studies of two fashion firms it is hoped to provide possible illustrations for these hypotheses, thereby juxtaposing examples of consumer involvement in fashion retail." @default.
- W4242961574 created "2022-05-12" @default.
- W4242961574 creator A5051254515 @default.
- W4242961574 date "2011-05-08" @default.
- W4242961574 modified "2023-09-27" @default.
- W4242961574 title "Co-Creating Emotions: Value Creation in Fashion Marketing" @default.
- W4242961574 doi "https://doi.org/10.1163/9781848880016_017" @default.
- W4242961574 hasPublicationYear "2011" @default.
- W4242961574 type Work @default.
- W4242961574 citedByCount "0" @default.
- W4242961574 crossrefType "book-chapter" @default.
- W4242961574 hasAuthorship W4242961574A5051254515 @default.
- W4242961574 hasConcept C10138342 @default.
- W4242961574 hasConcept C112698675 @default.
- W4242961574 hasConcept C116834253 @default.
- W4242961574 hasConcept C119857082 @default.
- W4242961574 hasConcept C144133560 @default.
- W4242961574 hasConcept C162853370 @default.
- W4242961574 hasConcept C17744445 @default.
- W4242961574 hasConcept C182306322 @default.
- W4242961574 hasConcept C199539241 @default.
- W4242961574 hasConcept C2524010 @default.
- W4242961574 hasConcept C2776291640 @default.
- W4242961574 hasConcept C2778449503 @default.
- W4242961574 hasConcept C28719098 @default.
- W4242961574 hasConcept C33923547 @default.
- W4242961574 hasConcept C41008148 @default.
- W4242961574 hasConcept C59822182 @default.
- W4242961574 hasConcept C86803240 @default.
- W4242961574 hasConceptScore W4242961574C10138342 @default.
- W4242961574 hasConceptScore W4242961574C112698675 @default.
- W4242961574 hasConceptScore W4242961574C116834253 @default.
- W4242961574 hasConceptScore W4242961574C119857082 @default.
- W4242961574 hasConceptScore W4242961574C144133560 @default.
- W4242961574 hasConceptScore W4242961574C162853370 @default.
- W4242961574 hasConceptScore W4242961574C17744445 @default.
- W4242961574 hasConceptScore W4242961574C182306322 @default.
- W4242961574 hasConceptScore W4242961574C199539241 @default.
- W4242961574 hasConceptScore W4242961574C2524010 @default.
- W4242961574 hasConceptScore W4242961574C2776291640 @default.
- W4242961574 hasConceptScore W4242961574C2778449503 @default.
- W4242961574 hasConceptScore W4242961574C28719098 @default.
- W4242961574 hasConceptScore W4242961574C33923547 @default.
- W4242961574 hasConceptScore W4242961574C41008148 @default.
- W4242961574 hasConceptScore W4242961574C59822182 @default.
- W4242961574 hasConceptScore W4242961574C86803240 @default.
- W4242961574 hasLocation W42429615741 @default.
- W4242961574 hasOpenAccess W4242961574 @default.
- W4242961574 hasPrimaryLocation W42429615741 @default.
- W4242961574 hasRelatedWork W1506371171 @default.
- W4242961574 hasRelatedWork W1968530069 @default.
- W4242961574 hasRelatedWork W1970200121 @default.
- W4242961574 hasRelatedWork W1994505139 @default.
- W4242961574 hasRelatedWork W2352447206 @default.
- W4242961574 hasRelatedWork W2367777266 @default.
- W4242961574 hasRelatedWork W2752793751 @default.
- W4242961574 hasRelatedWork W281246900 @default.
- W4242961574 hasRelatedWork W4283715373 @default.
- W4242961574 hasRelatedWork W833280997 @default.
- W4242961574 isParatext "false" @default.
- W4242961574 isRetracted "false" @default.
- W4242961574 workType "book-chapter" @default.