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- W4242992503 abstract "We know comparatively little about how people were persuaded to travel during the first half of the twentieth century. In this Introduction, Medcalf explores why this is so, what is currently known about railway advertising, what is lacking and why the subject is of interest to those beyond transport and business historians. The chapter introduces the reader to the intriguing world of the railway advertising department, announcing key characters, companies and techniques. It describes the source material on which the analysis throughout the book is based, and sets out the key questions answered in the core chapters." @default.
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- W4242992503 date "2018-01-01" @default.
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- W4242992503 title "Introduction" @default.
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- W4242992503 doi "https://doi.org/10.1007/978-3-319-70857-7_1" @default.
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