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- W4244076830 abstract "This research is motivated by the problem of the competitiveness of horticulture products in Karo Regency which is still relatively low compared to other regions. The purpose of this study was to analyze the sustainable competitive advantage and performance of horticultural product marketing in Karo Regency which is influenced by factors of trust, norms and networks. This study used 148 horticultural farmers as respondents in 9 (nine) sub-districts in Karo Regency. Data were analyzed using PLS SEM with the help of WarpPLS software. The results of the study show that, based on direct influence, there was positive and significant influence of trust, norms and networks on sustainable competitive advantage. There was positive and significant influence of trust, network and sustainable competitive advantage on marketing performance. There was insignificant positive effect of norms on marketing performance." @default.
- W4244076830 created "2022-05-12" @default.
- W4244076830 creator A5023837924 @default.
- W4244076830 creator A5037318270 @default.
- W4244076830 date "2019-04-09" @default.
- W4244076830 modified "2023-09-29" @default.
- W4244076830 title "Marketing Model" @default.
- W4244076830 doi "https://doi.org/10.31227/osf.io/7k8u5" @default.
- W4244076830 hasPublicationYear "2019" @default.
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