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- W4245169927 abstract "The main objective of this chapter was to determine the variables that explain and moderate the intention to purchase regional a specific product, in particular, wine. Some of the selected variables were directly related to regional development. To achieve that goal, and based on the literature review, authors designed a structural model to study the ROO effect in the Spanish wine market. The model proposes direct and indirect effects of the following antecedent variables on the purchase intention: the region's image, the region's image as a producer in this product category, the perceived quality of the region's products, and consumer ethnocentrism. The results of this study contribute to guiding decision-making on the strategies to be implemented by regional public institutions in collaboration with the wine industry, both of them responsible of creating value for the region." @default.
- W4245169927 created "2022-05-12" @default.
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- W4245169927 date "2016-01-01" @default.
- W4245169927 modified "2023-09-27" @default.
- W4245169927 title "The Region-of-Origin Effect" @default.
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- W4245169927 doi "https://doi.org/10.4018/978-1-4666-9567-2.ch020" @default.
- W4245169927 hasPublicationYear "2016" @default.
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