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- W4245508001 abstract "Modern sport is bound up in a global network of interdependency chains that are marked by uneven power relations. Consider the consumption of sports events and leisure clothing. People across the globe regularly view satellite broadcasts of English Premier League and European Champions League matches. In these games the best players drawn from Europe, South America, and Africa perform. The players use equipment – boots, balls, clothing, etc. – that are designed in the West, financed by multinational corporations such as Adidas and Nike and hand‐stitched, in the case of soccer balls, in Asia using, in part, child labor. This equipment is then sold, at significant profit, to a mass market in North America and Europe. Several transnational corporations are involved in the production and consumption phases of global soccer – some of whom own the media companies and have, as in the case of Sky TV, shareholdings in the soccer clubs they screen as part of what sociologists term the “global media‐sport complex.”" @default.
- W4245508001 created "2022-05-12" @default.
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- W4245508001 date "2007-02-15" @default.
- W4245508001 modified "2023-10-12" @default.
- W4245508001 title "Globalization, Sport and" @default.
- W4245508001 cites W4298305030 @default.
- W4245508001 doi "https://doi.org/10.1002/9781405165518.wbeosg057" @default.
- W4245508001 hasPublicationYear "2007" @default.
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