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- W4245809098 abstract "The study was aimed at determining the impacts of factors that influence the purchasing decision of Butter Oil Substitute (BOS) in coffee roasting industry. The study was carried out in Ho Chi Minh City on 88 customers using face to face interview and structured questionnaire as the instruments for data collection. Questions were designed to find out how consumers behave in relation to BOS for coffee roasting. The study showed that the purchase of BOS in coffee roasting industry is influenced mostly by the customer’s price consciousness, relationship between buyer and seller, and customer service. The study can be used as references for the planning of marketing strategies and as the basis for future researches in the customer behavior with regard to bakery customers (another application of BOS) and specialty fats in general." @default.
- W4245809098 created "2022-05-12" @default.
- W4245809098 creator A5047947390 @default.
- W4245809098 date "2020-02-06" @default.
- W4245809098 modified "2023-09-29" @default.
- W4245809098 title "Factors Influencing Customer Behavior of Butter Oil Substitute in Vietnam" @default.
- W4245809098 doi "https://doi.org/10.31219/osf.io/gn6em" @default.
- W4245809098 hasPublicationYear "2020" @default.
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