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- W4245915971 abstract "The third chapter examines the story of Detroit’s rebirth through both a reliance on its storied past and the possibilities of the future through an examination of a wildly successful commercial starring Eminem. It provides the connective tissue between the storied past of Detroitas as a location of workers and the contemporary narrative of a city on the rise. At its center is the mythic tale provided by the 2011 Chrysler “Born of Fire” commercial. The narrative tale of a rebirth of a city, and by extension the American auto industry, in the face of epic decline makes the story of Detroit the ultimate comeback tale—a phoenix rising from the ashes of destruction." @default.
- W4245915971 created "2022-05-12" @default.
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- W4245915971 date "2016-11-01" @default.
- W4245915971 modified "2023-09-26" @default.
- W4245915971 title "Fanning the Embers" @default.
- W4245915971 doi "https://doi.org/10.5749/minnesota/9780816697564.003.0003" @default.
- W4245915971 hasPublicationYear "2016" @default.
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