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- W4246080545 abstract "An attempt is made to explicate the meaning of construct validity. Operational issues in the process of construct validation are investigated. A subset of JMR studies involving construct validation are reviewed and the role of construct validity in marketing is considered." @default.
- W4246080545 created "2022-05-12" @default.
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- W4246080545 date "1981-05-01" @default.
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- W4246080545 title "Construct Validity: A Review of Basic Issues and Marketing Practices" @default.
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- W4246080545 doi "https://doi.org/10.1177/002224378101800201" @default.
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