Matches in SemOpenAlex for { <https://semopenalex.org/work/W4246266103> ?p ?o ?g. }
Showing items 1 to 59 of
59
with 100 items per page.
- W4246266103 abstract "Little research on sensory study has been conducted from a marketing perspective and most of sensory studies have been done from a science perspective. Thus, this study examined wine sensory perceptions in the consumers’ minds, which is how wine consumers associate grape variety Shiraz/Syrah by the three different region of origins with specific sensory images. Total 234 questionnaires were collected from online wine community members at restaurants in Korea. The main results show that the most two shared sensory images of Shiraz/ Syrah were ‘Dry’ and ‘Fruity’ across the three region of origins. For Barossa Shiraz, the unique images were mainly found in Aroma image category such as ‘Chocolate’, ‘Prune’, whereas for Rhone Syrah, the unique images were mainly revealed in Overall image category e.g. ‘Deep’, ‘Fascinating’. Additionally, this study confirmed that Maipo Valley is not recognizable region of origin of Shiraz/ Syrah. This study employed a free choice, Pick Any and conducted correspondence analysis to find out the degree of associations of sensory images and each region of origin." @default.
- W4246266103 created "2022-05-12" @default.
- W4246266103 creator A5077789823 @default.
- W4246266103 date "2017-01-31" @default.
- W4246266103 modified "2023-10-04" @default.
- W4246266103 title "Shiraz Vs Syrah Crafting Advertising Campaign, using Sensory Images" @default.
- W4246266103 doi "https://doi.org/10.53728/2765-6500.1437" @default.
- W4246266103 hasPublicationYear "2017" @default.
- W4246266103 type Work @default.
- W4246266103 citedByCount "0" @default.
- W4246266103 crossrefType "journal-article" @default.
- W4246266103 hasAuthorship W4246266103A5077789823 @default.
- W4246266103 hasBestOaLocation W42462661031 @default.
- W4246266103 hasConcept C112698675 @default.
- W4246266103 hasConcept C12713177 @default.
- W4246266103 hasConcept C144133560 @default.
- W4246266103 hasConcept C154945302 @default.
- W4246266103 hasConcept C15744967 @default.
- W4246266103 hasConcept C169760540 @default.
- W4246266103 hasConcept C180747234 @default.
- W4246266103 hasConcept C205649164 @default.
- W4246266103 hasConcept C26760741 @default.
- W4246266103 hasConcept C31903555 @default.
- W4246266103 hasConcept C41008148 @default.
- W4246266103 hasConcept C55952523 @default.
- W4246266103 hasConcept C86803240 @default.
- W4246266103 hasConcept C94487597 @default.
- W4246266103 hasConceptScore W4246266103C112698675 @default.
- W4246266103 hasConceptScore W4246266103C12713177 @default.
- W4246266103 hasConceptScore W4246266103C144133560 @default.
- W4246266103 hasConceptScore W4246266103C154945302 @default.
- W4246266103 hasConceptScore W4246266103C15744967 @default.
- W4246266103 hasConceptScore W4246266103C169760540 @default.
- W4246266103 hasConceptScore W4246266103C180747234 @default.
- W4246266103 hasConceptScore W4246266103C205649164 @default.
- W4246266103 hasConceptScore W4246266103C26760741 @default.
- W4246266103 hasConceptScore W4246266103C31903555 @default.
- W4246266103 hasConceptScore W4246266103C41008148 @default.
- W4246266103 hasConceptScore W4246266103C55952523 @default.
- W4246266103 hasConceptScore W4246266103C86803240 @default.
- W4246266103 hasConceptScore W4246266103C94487597 @default.
- W4246266103 hasIssue "4" @default.
- W4246266103 hasLocation W42462661031 @default.
- W4246266103 hasOpenAccess W4246266103 @default.
- W4246266103 hasPrimaryLocation W42462661031 @default.
- W4246266103 hasRelatedWork W1988167493 @default.
- W4246266103 hasRelatedWork W2134666198 @default.
- W4246266103 hasRelatedWork W2318127148 @default.
- W4246266103 hasRelatedWork W2324579392 @default.
- W4246266103 hasRelatedWork W2508845121 @default.
- W4246266103 hasRelatedWork W2605852498 @default.
- W4246266103 hasRelatedWork W2748952813 @default.
- W4246266103 hasRelatedWork W2899084033 @default.
- W4246266103 hasRelatedWork W3121248320 @default.
- W4246266103 hasRelatedWork W3150274647 @default.
- W4246266103 hasVolume "18" @default.
- W4246266103 isParatext "false" @default.
- W4246266103 isRetracted "false" @default.
- W4246266103 workType "article" @default.