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- W4246334306 abstract "This chapter explains the terms advertising, atom, atomic and avant-garde. Citizens of modernity were exposed to advertising in a dazzling variety of forms. Skywriting, neon signs, billboards, posters, newspaper ads, window displays, sandwich boards, throwaways, and jingles became elements of daily life. Many modernist works exhibit strong antipathy to advertising, often contrasting dishonest, sensational, hoax-prone advertising with disinterested “pure” art. In 1940, Yale professor William Lyon Phelps linked advertisement positively with the arts by calling Barnum “the Shakespeare of advertising.” Atom was truly a powerful imaginative construct in both scientific and general discourse, although subject to rapid change and varying use. The image of multiple atoms generated metaphors of society, focusing on relations between individuals and the whole. Around mC20, avant-garde became a term in literary and art criticism but with a broader scope than its etymological origins. A number of articles by American critics associated with the Partisan Review introduced ideas of historical diversity in avant-garde movements and roles." @default.
- W4246334306 created "2022-05-12" @default.
- W4246334306 date "2014-02-14" @default.
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- W4246334306 title "A" @default.
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- W4246334306 doi "https://doi.org/10.1002/9781118325940.ch1" @default.
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