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- W4246376415 abstract "This chapter focuses on food-related advertising. In the case of food advertising, the absence of local products is a direct consequence of the fact that the country is not able to produce its own food and water. For many postcolonial societies, buying local goods was a way to express a fledgling national identity and support the economy. Given the impossibility of doing so and the geographical limitations of Singapore, an alternative form of economic nationalism was instituted. It was, then, the consumption of foreign goods that formed the basis of nationalism. Food advertising is thus intimately bound with foreignness. The obvious foreignness of the foods purchased and the preparation techniques used have continued from the colonial period to the contemporary, made possible—and upheld—by Singapore's status as a port city." @default.
- W4246376415 created "2022-05-12" @default.
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- W4246376415 date "2017-04-20" @default.
- W4246376415 modified "2023-09-30" @default.
- W4246376415 title "Picked in Their Fresh Young Prime" @default.
- W4246376415 doi "https://doi.org/10.5406/illinois/9780252038099.003.0008" @default.
- W4246376415 hasPublicationYear "2017" @default.
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